Icon The primary colourway

The one you picture when you close your eyes. Icon takes the club's primary colour as its base and dresses the whole jersey in it, which is why it reads loudest from the top of the upper deck. If you only ever own one, this is usually the one.

Statement The alternate

The third look, and the one the design team gets to have fun with — darker bases, bolder trim, sometimes an entirely new colour introduced for a single season. Statement jerseys are where a club's graphics department says something.

City Redesigned every year

The one that changes annually. City jerseys dig into the city rather than the club — a neighbourhood, a moment in local history, a piece of street art — and they only ever run for a single season. That is exactly why they age well: the year on the label tells a story later. If you like your jerseys to mean something specific, start here.

Association Home white

White base, club colours doing the talking around the collar, the armholes and the numbers. Historically the home look — the jersey the team wears in its own building. It goes with everything, which is why it outsells its louder siblings among people who don't want to look like they're heading to a game.

Adult Standard sizes

The standard adult run. Jerseys are cut to be worn over a t-shirt, so the shoulder sits slightly wide by design — that is the silhouette, not a sizing error. If you want it fitted, size down; if you want the baggy look most people are after, stay true.

Women's Tapered cut

A narrower shoulder, a shorter body and a waist that actually tapers. Same design, drawn for a different frame rather than simply scaled down.

Youth For younger fans

Sized for kids and cut a little more forgivingly, because it is going to be worn hard. Worth checking the size guide against a favourite t-shirt rather than guessing from age.

Big & Tall Extra length

Added length and width for taller or broader frames. Same jersey, more room, without the shoulders drifting halfway down the arm.